Research On Global Markets
Syndicated Market Research Report
Carbonated beverages are drinks induced with carbonated water. Since carbon dioxide has no flavor or color and creates a pleasant fizz sensation when consumed, it forms the base for carbonated beverages. Artificial flavors and sweeteners are added to carbonated water to make carbonated beverages. Although alcoholic beverages like beer and sparkling wine also contain some amounts of carbonic acid, the term carbonated beverages generally indicate non-alcoholic drinks. The carbonated beverages are popularly known as soft drinks and are widely consumed by all sections of society but especially among the youth. The soft drink manufacturers adopt various business strategies to lure their consumers and product affordability is a huge incentive for the growth of the global carbonated beverages market. According to market research, the packaging of the product is also an important variable in this market. It has been observed that soft drink pet bottles are more favorable among consumers than larger variants. Smaller beverage bottles are easier to carry and are also low-priced. Innovative Products and New Variants Attract Consumers The increase in the variety of carbonated beverages expands the global carbonated soft drinks size. Consumer preferences have been evaluated by the carbonated beverage companies and they are inventing and curating several options to launch in the market. The industry faces certain challenges like growing health and environmental awareness that discourages people to consume food and drinks from plastic packages as plastic is made of harmful substances. The presence of excessive sugar in carbonated beverages is also a restraining factor. Health and fitness experts advise the general populace against the consumption of soft drinks as it contains high levels of sugar which has adverse health effects. The producers of carbonated beverages came up with no-sugar variants for consumers who wish to avoid excessive sugar intake. Top market players like The Coca-Cola Company, PepsiCo Inc., Dr. Pepper Snapple, Cott Corporation, Asahi Soft Drinks, National Beverage Corp., F&N Foods, Britvic PLC, and Parle Agro are continuously launching new products to level the competition. The global carbonated beverages market is expected to maintain steady growth as the demand for these beverages continues to persist.
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