Research On Global Markets
Syndicated Market Research Report
Umbrellas have been in use since times immemorial. Innovations, as well as disruptions in the market, has affected even this very modest piece of equipment that was anyway a staple of almost every household, all over the world.
Come rain or shine, umbrellas have been there to protect us from the nuances of Mother Nature. One does not need to discuss the importance they have when it comes to shielding themselves from the rain. The global umbrella market has also seen a boost after people started using them for protecting themselves from the sunlight, mostly due to increase in the awareness on the harmful effects that ultraviolet light has on the skin and body. Market research shows that umbrellas have been in use as walking sticks as well. Large umbrellas serve the purpose quite well, and can even save the individual from being soiled by the water that could be stagnant on the streets or the sidewalk. A rather unusual scope for the global umbrella market is that of using these friendly objects as defense weapons. Umbrellas that have sharp or pointed ends can serve the purpose quite well and offer a certain amount of protection while walking down shady alleys when one cannot avoid them. A new development in the umbrella industry has been that of the introduction of models, which are integrated with Bluetooth technology. These digital umbrellas eliminate the need for people to take out their phones to answer calls in the pouring rain. Umbrellas have been used as a fashion accessory since the Elizabethan and Victorian ages, mostly by women. Analysis of the umbrella industry shows that this trend is all set to return, especially due to the introduction of umbrellas by many luxury brands. These glamorous umbrellas work as a symbol of their affluent status. Many people love carrying fashionable umbrellas, which are usually brightly colored or have the imprints of famous paintings.
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