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We buy everything from clothing to appliances online, so why not our groceries too? In fact, people are doing just that and have helped build a formidable Online Grocery Market In India valued at INR 1,034.13 Bn by 2023 – and those buyers can get everything from fresh fruits, vegetables, dry fruits, meats, baby and personal care products even household items too. Owing to the kind of variety, conveniences that it has to offer, there are many online grocery stores available. So once can imagine that this place will get crowded in a very short time and in order to compete, retailers and the online grocery supply and distribution partner has to make this easier for their buyers if only to hang onto them. This includes making it easier to browse, do a quick comparison shop, and eventually make purchases as well. But there is some method to this chaos, let’s check out some key facts as to why a consumer would prefer to buy their groceries online. First, they get the products delivered to their doorstep directly. This aspect of the business was created keeping in mind conveniences that the consumers look for at the end of the day. Everything that they ordered for reaches their location as determined by them and mitigates the hassles of getting the products on their own. Consumers want choice, and in this field, it’s no different. Big online grocers make use of an app that lists out all of the items they have for sale and users can simply browse through everything, and pick out their choice of items – so they are offered variety and can choose from brands that they trust. An obviously, when they can view things from an app in the comfort of their homes, office desks and have their items delivered to them, consumers gain value in the form of time saved, convenience and the assurance of quality as well. Our related post: What lies ahead for the online grocery market in India? Why the Online Grocery Market in India is set to go big in the future? Decoding the growing popularity of Online Grocery Market in India
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