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Syndicated Market Research Report
In this digital age, customers have moved towards ordering food online as it is easy, convenient and speedy. Restaurants all over India have accepted and embraced the online food delivery trend in order to boost their customer base, increase their sales, improve their online presence and increase their profit margins. By accepting this new technology, restaurants have simplified the lives of their customers and ensured steady business for themselves in today’s competitive market What are the advantages presented by the online food delivery market in India for restaurants? 1. Food at a click model: People can easily use online food delivery apps on their smartphones, tablets or laptops to order food online. Whether they are on a break, in the middle of a daily errand or stuck in traffic, anyone with a smartphone and internet connection can order food from the restaurants listed on the app. 2. Reduces chances of human error: there is always a possibility of an order getting misplaced or noted incorrectly over the phone. This can cause inconvenience to the customer and jeopardize the reputation of the restaurant. An online food delivery system provides the correct information to the restaurant and the customer can check everything before the final order is placed. 3. Low-cost marketing: when a restaurant is featured on an online food delivery app, it gains an online presence without having to spend hefty amounts on billboards or TV commercials. The online food delivery market in India ensures low cost yet effective publicity for restaurants. The online presence translates to a wider customer base and an eventual increase in sales and revenue. 4. Visual appeal attracts more customers- When customers are hungry, they are pushed towards ordering the visually appealing food they see displayed in the online menu. Their hunger drives them to order more food than they would have they witnessed a physical menu at a restaurant. Higher orders translate to a significantly larger stream of revenue for the restaurant. Restaurants need to put in some amount of effort to convert one time customers to regular and loyal customers. Apart from serving good quality food and excellent customer service, restaurants can provide regular discounts, giveaways, and loyalty points to those customers that reach out through online food delivery apps.
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