Research On Global Markets
Syndicated Market Research Report
Sports merchandise licensing is nothing but a contractual agreement that gives a company the legal right or license to manufacture, market and sell its products while using the brand name or logo of any particular sports team. Small businesses usually benefit significantly from such schemes.
The sale of licensed sports merchandise in the global market is a very profitable source of revenue for both manufacturers and the sports organizations. The licensor, which in this case would be the sports team, gets a royalty share for every merchandise that is sold. In-depth analysis of the sportswear industry shows that the brand value of the sports team is often boosted through the sale of licensed merchandise. The aim of any licensor is to select a licensee that is reputed and can maximize brand awareness among the buyers or clients. Many regions have a large fan-following of several sports teams due to successful marketing of the sports merchandise by the licensee, which is the company that is entrusted to use the logos and brand names of the sports team. This helps build a strong relationship between the fans and their favorite sports teams. For instance, reports suggest that the Middle-East and the United States are lucrative sports accessories market for European soccer teams. Having specific distribution strategies are of utmost importance to ensure the growth of the global licensed sports merchandise market. Retail chains, along with e-commerce platforms, have significant contributions when it comes to this aspect. The licensed sports merchandise market is built on the quality and consistency provided by the manufacturers. Counterfeits that are currently available in the market have the potential to seriously damage the reputation of both the sports team and the merchandise company, and thus it becomes necessary to have measures such as quality control to ensure that the products sold are being made in accordance with the standards set by the team.
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