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The domestic market will always be the biggest one for the E-Commerce Market In India. Only because the business opportunity is high owing to the population size and no single e-commerce platform can deliver all those needs. As a result, players of all sizes do have the chance to gain some part of this huge market and succeed. But how they navigate this market matters a lot, especially to the startups who need to match up to the bigger players. If done right, it could be good for them but if not it could lead to a very ugly mess. Let’s see how bad it could get. Well, the Indian e-commerce scene has turned out to be a very attractive one to lots of global giants, such as Amazon, that has already captured a big part of the global market – the revenue it earns from their India market is just a small drop in the ocean. The other big-time player is Walmart that had entered the arena after buying out Flipkart, even though their own domestic market had failed. And we have similar cases with Alibaba buying PayTm. So, trying to get started in this market might not be easy for small-time players. Yet, on the other hand, small players can place their faith in the customers that look for innovative pricing and products, and that the total number of customer does keep increasing. If they do have the right strategy, they could gain new customers for every customer they lose out. The other advantage is to make the best use of current platforms, keeping in mind the limitations they have, and capitalize on that. One more move is to take the trouble of enhancing the uniqueness and reliability that they guarantee Indian e-shopper, who still values offline shopping because of security factors and being able to see before they buy. So could technology and consumers save the day for the small-time e-commerce player? Only time will tell. Related Story: Scope of the E-Commerce Market In India Who else is gaining from the E-Commerce Market In India? What’s pushing the E-Commerce Market In India?
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